Our Story
Food should fuel your body, support your health, and strengthen your connection to the community around you.
From this idea our journey began…
The Founder:
Urban Earth Farm was founded by Joe Dumford at the end of 2025.
After years spent behind screens, he decided to leave the fluorescent corporate world behind to pursue something more tangible. Something rooted in health, sustainability, and a positive impact on the local community.
The Idea:
Ultimately, that led him to Microgreens. Small, young plants, packed with flavor, freshness, and nutritional value!
The more he learned, the more convinced he became that locally grown, responsibly produced food could play an important role in helping people live healthier lives while also strengthening connections within the community.
The Plan:
Knowing he would need a dedicated space to grow consistent high-quality Microgreens, Joe and his dad got to work building the operations facility.
Together, they turned the vision into reality, designing and constructing a controlled indoor growing environment by hand. Reflecting many of the values Urban Earth was founded on: hard work, craftsmanship, and creating something meaningful together.
The Product:
